Territorial well-being at the heart of experiential strategies

Note rapide Economy, #28

04 September 2019ContactWided Batat (B&C Consulting), Vincent Gollain

How to design towns and cities that leave a positive impression of well-being on visitors? The answer remains very complex, but also essential. It requires the involvement of numerous stakeholders and the use of a methodology that facilitates collaborative work. Approaches based on the experience economy provide measuring and steering techniques of great use to local authorities and their partners as well as to planners or private investors.

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