How to enhance tourist attractiveness from the “client pathway” method?

Note rapide Economy, #20

28 November 2018Marion Tillet, Laurent Queige (Welcome City Lab)

Today, the flows of international visitors represent more than 1.3 billion people. The development paths of tourism in major destinations are differentiated by their strategies: the best-performing destinations base their tourist offerings on in-depth studies of their visitors’ expectations inspired by the “client pathway” approach developed by marketing people. How does this concept apply to the world of tourism ? What lessons can tourism professionals draw from such an approach? [...]

This study is linked to the following theme :