Developing the pop-up economy to make cities more friendly
Pop-up stores, food trucks, travelling vans, lightweight constructions, are more and more visible in the Paris Region landscape. They share certain features, namely diversified uses, contemporary design and use of digital technology as a visibility-enhancing and promotional medium. The temporary occupation of spaces for retail activities enables people to provide services, test markets and enhance the liveliness and hospitality of the territories concerned. However, for this pop-up economy to fit into its environment in positive ways, its development needs to be organised. […]
This study is linked to the following theme :
The Paris Region economy in 2025: future transformations and action drivers
Note rapide Economy, #16
The Paris Region economy is at a turning point where current transitions require a rethinking of existing economic models and practices. Between now and 2025, the region will have to adapt to sweeping changes, primarily a reconfigured labour market, more eco-friendly ...