Developing the pop-up economy to make cities more friendly

Pop-up stores, food trucks, travelling vans, lightweight constructions, are more and more visible in the Paris Region landscape. They share certain features, namely diversified uses, contemporary design and use of digital technology as a visibility-enhancing and promotional medium. The temporary occupation of spaces for retail activities enables people to provide services, test markets and enhance the liveliness and hospitality of the territories concerned. However, for this pop-up economy to fit into its environment in positive ways, its development needs to be organised. […]